# Lade Tawak

<div align="left"><figure><img src="https://2739930737-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfOsCmlhsG1H00ucdSDid%2Fuploads%2Fex1GWimhPW8uJfK6aKSU%2Fwiad26%20lade%20tawak.png?alt=media&#x26;token=fa21601a-21c4-4f11-841e-d21ac23664fd" alt="Peter Bogaards - speaker at World IA Day Eindhoven 2026" width="375"><figcaption></figcaption></figure></div>

### Materialising morality to make meaningful design decisions

#### Presentation abstract

Meaningful design goes beyond making things easy to use; it’s about reflecting core values. How do we move from abstract ethical philosophies to concrete decisions that help us create worthwhile products? Using a case study from my work as well as other examples, this talk demonstrates how identify values and architect them so as to create meaningful products and processes.

#### Bio Lade Tawak

Lade Tawak is a problem solver, connector, and creator working across Research, UX/CX, Product, and AI Strategy & Implementation. Through her research, advisory and consulting, and training, coaching and facilitation, she has worked with businesses across the globe over the last 10 years, connecting them with insights and strategic expertise needed to achieve organisational goals, improve operations, and create delightful experiences. She helps individuals, teams, and businesses who are at thresholds and in transition to unlock the insights and actions that create success and move them to the next step.

### Connect with Lade

* <i class="fa-globe-pointer">:globe-pointer:</i> Website: <https://ladetawak.notion.site/>
* <i class="fa-linkedin">:linkedin:</i> LinkedIn: <https://www.linkedin.com/in/ladetawak/>