# Lutz Schmitt

### *I'm sorry*. On simulated feelings. #### Presentation abstract *I'm sorry*. Two words. Instantly familiar. Strangely comforting. Now: what if the thing saying them doesn't mean it? We've spent decades designing deterministic systems that inform, provide, and transact. Now, suddenly, the system listens. It mirrors. It apologizes. It sounds like it understands. But it doesn't, it just makes us feel that way. How we design that feeling will matter more than anything we've built before. Nobody handed us a rulebook for this, because there isn't one. The old rules don't apply anymore. This talk is my first attempt to figure it out, and embrace the change. #### Bio Lutz Lutz lives in Cologne, Germany. In the early 2000s, he graduated as designer and became an information architect by trade. Today, he’s an independent consultant for experience and service design, with a knack for privacy. He’s the author of the book “The Perception of Time and the Influence of Design”. ### Connect * Website: [lutzschmitt.com](http://lutzschmitt.com/) * LinkedIn: