### **When Inclusive User Testing Lies: Avoiding False Insights**
#### Presentation abstract
Moderated user testing with people with disabilities can dramatically improve a product for everyone, unless your research setup biases your insights. “Bring your own device” testing and involving domain experts should be table stakes, but they’re only the beginning.
In this talk, I’ll share lessons on how we approach inclusive, real‑world user testing at Eleven Ways. How can you avoid drawing false conclusions that may lead you to optimise the wrong things? What should you do instead?
I’ll show how we apply this in our Inclusive Tech Hub in Ghent, where we use tools like eye tracking to make the invisible visible, and to design, test, and iterate with greater confidence.
#### Bio Roel van Gils
Roel is the founder of Eleven Ways, Belgium’s first dedicated Digital Accessibility Agency. With 20 years of experience in accessibility, he helps organisations build it into everyday design processes. In 2025, he founded the Inclusive Tech Hub in Ghent, a hands-on place for inclusive, real-world user testing where designers and people with disabilities can meet, learn, and improve products together.
### Connect with Roel
* :globe-pointer: Website: [Eleven Ways](https://elevenways.be/en)
* :linkedin: LinkedIn:
